”The great project of the twenty-first century - understanding how the whole of humanity comes to be greater than the sum of its parts - is just the beginning.”
– Nichokas A. Christakis and James H. Fowler, Connected
The Objective
Automation and autonomously driven algorithmic marketing systems would be ideal for a programmatic system for any technologically driven industry. On the contrary, it is maintained by many people, including data scientists, engineers and analysts, who develop and adjust models and algorithms to improve the system's efficiency and capabilities.
What is essential is the algorithmic marketing ecosystem's ability to understand the business objective and work through the entire process from the objective to measurable results.
Soft Skills
“We are at a beginning of a new paradox: We can control more of our future than ever, but our means of doing so reveals the world as further beyond our understanding than we've let ourselves believe”
- David Weinberger, Everyday Chaos
Adaptability
The work environment is constantly changing. It's important to recognize that, and follow suit.
Leadership
A good leader will always keep their team inspired and motivated. A bad leader can cause the opposite.
Culture adds
I've always taken pride in my ability to fit in, but also my ability to be unique. Both should be nurtured.
Prioritization
Being able to handle multiple, and large tasks, becomes easy with good prioritization skills.
Growth Potential
My main goal is advance my career while acquiring as many useful skills in my roles.
Collaboration
A large part of my success is derived from projects that I was able to collaborate effectively on.
Technical Skills
“Your future self will reflect back and realize that the best time to find, track and act on a technology trend was a decade ago. The second best time is right now, today.”
– Amy Webb - The Signals Are Talking
Alteryx
Excel
R
MySQL
AWS Athena
Tabeau
Hive
RedShift
PostgreSQL
Google Big Query
Python
Vertica
Team Roles
*Click on a logo to learn more about what's been accomplished!
“If you focus on changing or cultivating keystone habits, you can cause widespread shifts.”
- Charles Duhigg, The Power Of Habit
Testimonials
Maggie Bloom
Brand Partnerships Manager at TikTok
'Jemal stands out among the Business Intelligence Leaders I've worked with for his superior analytical and communication skills. His insights, attention to detail, work ethic and ability to take on any challenge makes him a very appreciated and trustworthy colleague. Having worked with him on Programmatic Direct Mail campaigns, Jemal is skilled at educating the brands about the technology and being able to translate their goals into an executable strategy. He is a great team-player and an asset to any organization.'
Chris Panaro
Sales Director at ListenFirst
'Jemal is an exceptional collaborator with a contagious passion for the space. He takes the time to understand client needs and proactively goes above & beyond to ensure they are met/exceeded. Jemal also has an uncanny ability to synthesize complex data analysis and present value in an easily digestible & actionable way. Truly a pleasure to work with.'
About Me
With years of experience working in a fast-paced technical and analytical environment, I’ve had the privilege of helping guide, support and lead businesses in creating relevant content and key understandings to measurement and performance. Priding myself as a marketing strategist in the field of Business Intelligence and Analytics, knowledge of algorithmic marketing automation and design framework within programmatic service has been the forefront of my skill development. With domain knowledge and deep understanding of marketing analytic platforms i.e. Ad servers and exchange, passion lies in the exploration of data through analytical tools/techniques in order to solve complex questions in any information driven industry.
Get in Touch
I am always looking for new exciting projects and collaborations. Feel free to contact me.
CONTACT
jrgulum@gmail.com
